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U of T Sport & Rec (@Uoftsportandrec)

Social Media Strategy | Marketing Analytics | Sprout Social Management | Filming and Editing | Community Engagement

As a Digital Marketing Communications Assistant, this role focused on increasing awareness of various programs through social media and engaging with students to create an open and welcoming community through U of T's facilities. Since joining the team, the account has grown by 88%, with three of its highest-performing posts on record.

Account Analytics

Engagements

Followers

Average Reach

+155%

+13.7%

+43.5%

CONTENT

Between Sets

This series highlights individuals in our facilities and shares their fitness journeys, showcasing how they use U of T’s spaces while encouraging broader community engagement. These videos led to an increase in signups for associated clubs and an increase in engagements.

Aquatics Programs

This series showcases the different ways that community members can learn how to swim, no matter their skill level. It aims to encourage members to try new activities on campus even with little to no experience.

Fitness and Performance

This series positions U of T Sport & Rec’s personal trainers as approachable, supportive experts dedicated to helping clients reach their goals. It has generated significant engagement, reaching more than 24,000 accounts across the platform.

U of T Sport & Rec x Varsity Blues Football

This collaboration with the Varsity Blues Football team showcases that U of T Sport & Rec programs are accessible to everyone, regardless of athletic background. The series became the account’s most-viewed content to date, featuring one of its top-performing videos of all time.

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